March 9, 2025

Play Media x Vionlabs

Vionlabs, a leading provider of AI-driven solutions for content discovery and media operations, has joined forces with Play Media, one of Belgium’s top media companies

Vionlabs, a leading provider of AI-driven solutions for content discovery and media operations, has joined forces with Play Media, one of Belgium’s top media companies, to transform the way audiences engage with content. Through this partnership, Play Media will leverage Vionlabs’ cutting-edge AI technology to enhance content discoverability, ensuring more viewers find the content they love.

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Making the Most of Play Media’s Content Library

Play Media has an incredibly diverse library, but not every show or movie gets the visibility it deserves. Right now, Play Media currently has minimal metadata available for most of its content, making it difficult for viewers to fully explore and discover everything in the library. Put simply, great content can go unseen, and audiences may be missing out on shows and movies they’d truly enjoy. At the same time, viewers expect a more personalized experience - one that feels intuitive and tailored to their tastes from the moment they start browsing. If content isn’t easy to find or doesn’t capture the attention of the right audience, engagement drops.

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So how can Play Media bridge this gap and make sure every title has a fair shot at being found and watched? Let’s dive in.

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A Smarter, More Engaging Viewing Experience With Vionlabs’ AI Solutions

Play Media is taking a major step forward in delivering a smarter, more engaging viewing experience by partnering with Vionlabs. With AI-powered Metadata Enrichment and Thumbnails, Play Media is making sure every title in its library gets the visibility it deserves.

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With better metadata, Play Media can unlock the potential of its full content catalog, ensuring that every show and movie has the right information to be easily found through search, recommendations, and curated lists. This results in a smoother, more personalized discovery experience for viewers and a more powerful toolset for Play Media’s editorial team.

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On top of that, AI-generated Thumbnails will make the browsing experience more engaging and dynamic due to visually appealing assets. By automatically selecting the most eye-catching moments and even featuring different characters from the same show, Play Media can create a more personalized and visually appealing experience for its audience.

This partnership is all about making content discovery smarter, more intuitive, and more exciting for viewers, helping Play Media take its platform to the next level.

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Exciting Times Ahead

We’re excited to get this project started with Play Media and see how AI-powered Metadata and Thumbnails make content easier to find and more engaging for their viewers.

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This is just the beginning, as Play Media is taking big steps toward an even better viewing experience, and we can’t wait to see the results. We’re looking forward to achieving great things together and exploring even more ways to innovate in the future!

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About Play Media

Play Media is one of Belgium’s leading media companies, bringing audiences the best in local entertainment through Play4, Play5, Play6, Play7, and Play Nostalgie. With around 20% viewership share in Flanders, it’s a true staple in Flemish homes.

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What sets Play Media apart? It’s all about local storytelling. Every show is made for Flanders, by Flanders - reflecting the people, culture, and conversations that matter most. Whether it’s drama, reality TV, or digital content, Play Media creates moments that get people talking.

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With a constant drive for innovation, Play Media continues to shape the future of entertainment in Belgium, delivering content that keeps audiences engaged and connected.

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Learn more at:

‍www.goplay.be

‍www.playmedia.be

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About Vionlabs

Vionlabs is at the forefront of AI-driven innovation, helping media companies transform content discovery and user engagement. Vionlabs leverages advanced cognitive AI to analyze video at a deep level, extracting rich sentiment-based metadata. This metadata powers mood-driven recommendations, AI-generated clips, intelligent ad targeting, and automated content tagging. This technology enhances searchability, personalization, and overall content experiences, making it easier for audiences to discover and enjoy what they love. Trusted by leading media brands such as Paramount+, Hulu Japan, and Telekom, Vionlabs’ award-winning AI empowers streaming services to deliver a Netflix-like experience—boosting viewer engagement, increasing retention, and unlocking new revenue opportunities. Vionlabs is redefining how audiences connect with content in an ever-evolving digital landscape.

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