New York, NY & Stockholm, Sweden - April 2, 2025 - Canela Media, a leading innovation-driven media and entertainment company dedicated to serving multicultural audiences, and Vionlabs AB, a pioneer in AI-powered video metadata and content discovery solutions, are excited to announce the renewal and expansion of their strategic partnership.
This expanded collaboration marks a significant evolution in the way Canela Media enhances viewer experiences across its platforms. Building on a successful foundation, Canela Media will have access to a broader range of enriched metadata from Vionlabs, including mood, keywords, genre, and AI-generated synopsis for every title. This metadata provides Canela Media with more enhanced analytics of its content at scale, enabling more personalized and relevant viewer engagement.
Additionally, the partnership now includes automated ad-break cue point detection, powered by Vionlabs’ AI. This enables advertisers with the ability to match ads with more precision within content, building on the flow of storytelling - ultimately delivering a seamless experience.
“At Canela Media, we strive to continuously innovate in how we deliver content and provide advertisers with more enhanced solutions to engage with our audiences,” said Peter Gonzalez, CTO at Canela Media. “Expanding our 4 years partnership with Vionlabs allows us to further enhance the viewing experience through AI powered metadata and seamlessly integrated ad solutions.”
The renewed agreement also focuses on mood-based content discovery and recommendation, which has proven to resonate with audiences seeking content that aligns with how they feel. With Vionlabs’ advanced AI, Canela Media continues to lead the way in offering emotionally intelligent viewing experiences.
“We’re incredibly excited to deepen our partnership with Canela Media,” said Marcus Bergström, CEO of Vionlabs AB.“Together, we’re reimagining how audiences discover and engage with content. By combining Vionlabs’ cutting-edge AI with Canela’s pioneering approach to user experience and advertising innovation, we’re unlocking smarter, more personalized journeys that drive both viewer satisfaction and next-generation ad solutions.”
The partnership expansion is already being rolled out across select regions, with full implementation expected in the coming months.
About Canela Media
Canela Media is a leading innovation and technology-driven media company that offers a portfolio of audience solutions consisting of Canela.TV, Canela Audience Solutions, Club Canela and Canela Studios providing scale and breakthrough offerings to reach U.S. Hispanic audiences through relevant content, with precision and accuracy. Canela Media’s free streaming platform, Canela.TV, provides audiences with culturally relevant and authentic content on-demand (VOD) and through its Live Channels across all verticals: Canela Music,Canela Kids, Canela Deportes, Canela News, and also boasts an extensive library of Novelas and Mexican classics films. Canela Studios, Canela Media’s in-house creative and production studio, offers brands seamless creative services and branded content solutions as well as developing and producing several Canela Originals. Club Canela, Canela Media’s breakthrough first in-app streaming rewards program of its kind, provides brands with innovative and exclusive engagement opportunities while rewarding audiences for watching content on the Canela.TV app.
For brands looking to reach U.S. Hispanics, Canela Media provides scale and breakthrough offerings with deeply engaged audiences. Canela Media's proprietary and exclusive data solution, Canela Audience Solutions, is a best-in-class OTT-first data product delivering advanced audience targeting with more scale, more accuracy, and, ultimately, more precision. Canela Media’s extensive reach across premium OTT partners and Spanish-language sites, coupled with its proprietary data, empowers brands to reach highly engaged, customized, Hispanic audiences with precision, both within and beyond Canela Media’s ecosystem.
For more information, visit: http://www.CanelaMedia.com
About Vionlabs AB
Vionlabs is a leading provider of AI-driven metadata and video analysis solutions. With proprietary technology that analyzes visual, audio, and narrative layers of video content, Vionlabs enables more meaningful recommendations, deeper insights, and better monetization for content providers around the world.
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